New Job Share Option For Recruiters in Naukri

Naukri has recently added a new feature for recruiters - when you are about to finish a job posting a window appears which allows you to share the job in different social networking sites like Twitter, Facebook, LinkedIn and Brijj.I have earlier mentioned that Naukri has already started many twitter channels where they share job links for specific skill sets.

So,I feel this too is a timely and welcome step.

When there is a huge discussion going on whether social media will take over job portals as the major source of recruitment for organizations,job portals  have to find new ways to reach more audience.What they can do is, use social media to share their job links.This way they can spread the reach of their jobs significantly.Now social media will complement job portals instead of posing competition.Naukri has realized this and already working on this line.

This new feature by Naukri will encourage organizations to open their official accounts in different networking sites(if not done till now) and use them to share their jobs.This is the beginning of changing recruitment scene  in India and it will lead other job portals to follow the steps.

In fact I think Job Portals should give a "share" button with every job post(like we use in blog posts) , which can be used by both organizations and candidates to share jobs in their networking sites.[Update]Apparently both Naukri and Monster have share option in their job pages.My mistake.[Update]