Activity of Popular Indian Job Boards on Twitter

Recently I was checking the presence of Popular Indian Job Boards  on Twitter and their activity. 

Here is what I found:

Presence of Indian Job Boards in Twitter

Clearly you can see, Naukri has been the most active among among all the job boards in terms of using twitter as a branding tool as well as in terms of spreading information about new jobs. They have created 5 twitter channels based on different skill sets ie@naukri_java, @naukri_mktg, @naukri_online, @naukri_hr, @naukri_it  .Whenever a job is posted in Naukri, they share the link in related twitter channel.A java engineer can follow their @naukri_java channel and be updated about all the java related openings posted in Naukri. Apart from this they have their corporate account @naukri also where they share new information about their company.This account is basically for  their branding purpose.Interestengly they are organizing contests in twitter for their followers too! 

Talking about other Job boards, Times Jobs has an official account@times_jobs where they share link of their official blog's new posts, which I think is very limited use of the medium.

Coming to Monster, I dont think Monster India has any official twitter account(they have their international account of course). I found one Monster India account(@monsterindia) in Twitter, but looking at the passiveness there, I am not sure whether it is authentic or not.

Jobs Ahead and  Shine.com don't have any Twitter account.


With advent and spread of new media entities like Facebook and Twitter, organizations are more open to using social media for their hiring needs and thus reducing dependency on job boards.

In India however, not many companies have Job channels in twitter till now.

But before it's late,Job Boards should pull up their socks.There are many twitter specific job sites in the market and they are doing pretty well.So I think, Job boards should also start their Job channels and spread their jobs through Twitter. This way they can do the job posting for their client on twitter apart from their own site which will give the jobs more visibility and thus they can serve the clients better.Client will also be happy! 

Naukri has already started on this line. Lets see when others follow the suit.

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