Activity of Popular Indian Job Boards on Twitter

Recently I was checking the presence of Popular Indian Job Boards  on Twitter and their activity. 

Here is what I found:

Presence of Indian Job Boards in Twitter

Clearly you can see, Naukri has been the most active among among all the job boards in terms of using twitter as a branding tool as well as in terms of spreading information about new jobs. They have created 5 twitter channels based on different skill sets ie@naukri_java, @naukri_mktg, @naukri_online, @naukri_hr, @naukri_it  .Whenever a job is posted in Naukri, they share the link in related twitter channel.A java engineer can follow their @naukri_java channel and be updated about all the java related openings posted in Naukri. Apart from this they have their corporate account @naukri also where they share new information about their company.This account is basically for  their branding purpose.Interestengly they are organizing contests in twitter for their followers too! 

Talking about other Job boards, Times Jobs has an official account@times_jobs where they share link of their official blog's new posts, which I think is very limited use of the medium.

Coming to Monster, I dont think Monster India has any official twitter account(they have their international account of course). I found one Monster India account(@monsterindia) in Twitter, but looking at the passiveness there, I am not sure whether it is authentic or not.

Jobs Ahead and  Shine.com don't have any Twitter account.


With advent and spread of new media entities like Facebook and Twitter, organizations are more open to using social media for their hiring needs and thus reducing dependency on job boards.

In India however, not many companies have Job channels in twitter till now.

But before it's late,Job Boards should pull up their socks.There are many twitter specific job sites in the market and they are doing pretty well.So I think, Job boards should also start their Job channels and spread their jobs through Twitter. This way they can do the job posting for their client on twitter apart from their own site which will give the jobs more visibility and thus they can serve the clients better.Client will also be happy! 

Naukri has already started on this line. Lets see when others follow the suit.

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HighTea from Timesjobs

HighTea from Timesjobs

Recently I came across one article in Timejobs blog where they have summed up 10 new features they introduced in 2009. Many of the features are enhancements or modifications of what was already there but some are new and good. One feature that I particularly liked  is HIGH TEA.They introduced this feature in March 2009.

High Tea is basically a live webchat event where  jobseekers and recruiters can have a live chat session with a senior HR manager from some reputed company on a scheduled day.

How does it work?

1st of all you need to register in Timesjobs site.

On the scheduled day and time you can send your question via chat box. The moderator will shortlist relevant ones among all questions and pass on to the guest. The guest can be in front of the  system chatting himself or he can be on phone(most of the time) where he answers  and moderator will type the answer for you. All this happens live .All questions and answers are visible on the screen.

Information regarding new sessions are available on their official blog .

I believe this initiative is good for candidates, recruiters and corporates also. Candidates and recruiters can ask queries regarding job-market and interview processes and have an idea of what corporates are looking for.  At the same time corporate HR managers can participate as the guest and share their ideas. Here it can be a good promotion for their companies also.

Among the main Indian jobsites Naukri, Monster and Timesjobs, I can see Timesjobs giving a lot of focus to social media.But while searching for their official blog I came across not one , not two but three sites!!!- [1], [2], [3]. Many articles are cross-posted in them. Running an official blog is a good step but three blogs can at best divide your audience. I hope they have a better reason for this.

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